Social media marketing: what’s most important for 2014
Twitter to become more important than Facebook. In the US, and among teens, FB has peaked. Teens and customer service departments alike have reasons to prefer Twitter.
Google+ to keep growing in popularity. Its social network is becoming an integral part of search engine optimization.
Visual content will become integral to marketing. The success of mage-sharing networks such as Pinterest, Tumblr, Vine, Instagram, Snapchat and YouTube show the extent of consumer preference for visual content over text.
Micro videos will surpass conventional ones. Vine, with its 6-second marketing opportunites, is an example of short videos impact. Instagram too is featuring 3-15 second videos. Short video will be viewed on smartphones and tablets.
User-generated content will keep growing. Urban Outfitters, for example, uses customer-created snapshots to create a gallery linked to pages for purchasing each customer-illustrated outfit.
(via Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community)