Required Reading

TheMuse.com co-founder, Kathryn Minshew shares her career path, aspirations and musings on how she created a successful startup.

Alliteration and mnemonic devices will help you remember the difference between these pesky words.

(via notetosarah)

prweek:

To mark the the 50th anniversary of its 50cc motor scooter, Vespa is celebrating the milestone with a user-generated digital and social campaign. Fans are encouraged to share their stories on lavespavita.com and submit photos to Vespa’s Twitter and Instagram accounts.

This article is by John F. Marshall, senior partner, Global Director of Strategy, Lippincott. Last year, for well over 100 brands, it was time for a new brand positioning and marketing message. In fact, rebranding or repositioning is happening with increasing frequency, as changes in the media landscape and message-weary audiences […]

CBC vice president Kirstine Stewart has left the public broadcaster unexpectedly to head up Twitter Canada, which does not exist

PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.

In The Wall Street Journal, Kirk McDonald writes that college graduates without basic computer programming skills are shortchanging their career choices.

Finding a job can be hard. Finding a job when you’re not exactly sure what kind of job you want can be really, really hard. Perhaps you’ve recently

prweek:

Pinterest announced a new partnership with brands and launched pins that feature more information. Pins from brands including eBay, Sony, Target, and Netflix will show expanded info such as recipes, movie reviews, and prices. 

Typography is certainly a huge part of a design. It doesn’t matter if it is web design, print or packaging, the right typography can get the attention of users,

Certain colors give a website a really elegant and clean look. Some color combinations are pretty popular in web design, and definitely the black, white &