To mark the the 50th anniversary of its 50cc motor scooter, Vespa is celebrating the milestone with a user-generated digital and social campaign. Fans are encouraged to share their stories on lavespavita.com and submit photos to Vespa’s Twitter and Instagram accounts.
This article is by John F. Marshall, senior partner, Global Director of Strategy, Lippincott. Last year, for well over 100 brands, it was time for a new brand positioning and marketing message. In fact, rebranding or repositioning is happening with increasing frequency, as changes in the media landscape and message-weary audiences […]
Pinterest announced a new partnership with brands and launched pins that feature more information. Pins from brands including eBay, Sony, Target, and Netflix will show expanded info such as recipes, movie reviews, and prices.